The increasing importance of paid media in social success means it’s something we can’t ignore. Our team are experts in creating and executing strategies for all social channels, whether you are looking to raise brand awareness or drive sales. This team is also well versed in defining partnerships with media outlets and influencers – effective approaches for social campaigns that tap into existing communities and conversations.

We believe that advertising today shouldn’t interrupt but engage, entertain or earn people’s time. Especially on social media. Starting from insights from emerging subcultures, specific communities or popular and national audiences, we develop campaigns that have the power to spontaneously capture people’s attention, helping brands stand out from the overflowing, irrelevant content that people scroll but never see.

We constantly mix qualitative and quantitative research methods to test concepts, evaluate the effectiveness of projects, study the perception of a brand more closely, and pinpoint potential barriers. Depending on the brief, we identify and develop the best way to study audiences with our clients and lead research projects for them.

We study the evolution of culture and how it is driven by behaviors, traditions, aesthetic standards and relationships between people and brands. We analyze communities and subcultures to identify emerging trends and signals, to provide laser sharp insights for our clients.

Today, more than ever, social media platforms are the litmus test of what people think, want and seek. This is why a fundamental part of our research work remains the analysis of conversations on different platforms, useful for identifying specific trending topics, sentiments and insights.

Hello’s strategic department is made up of three areas: Research & Insights, Brand & Comms Planning, Media & Influence. This allows us to effectively cover the entire strategic skillset and develop projects that make data, cultural analysis and effectiveness a core part of our methodology.

The department crafts concepts that resonate through the online noise facing clients today. Whether it’s concepting brand campaigns, delivering social art direction, turning trending topics into poignant social content, or filming glossy video content, our team works as one to deliver the goods and always seeks to bring new perspectives.

Our agile and “smart” approach allows us to deliver productions for any output: long and short-form, behind-the-scenes, social originals, and TV commercials.

Our Design team works alongside Creative and Editorial to shape our ideas and make them come to life visually. Whether it’s motion graphics, 3D design, animation, illustration, or AR, we have it covered. We study trends and emerging aesthetic canons to create content that stops people in their daily infinity scroll.

Our Editorial department gets the zeitgeist and news cycle. They take the conversations people are talking about and transform them into editorial formats capable of engaging people and creating conversations that communities want to take part in. And, of course, it’s all underpinned by strong editorial strategy thinking and long-term planning.