From the Brief to the Results,
BRIEF
Prime Video wanted to leverage the great media success of “LOL - Chi Ride è Fuori - S01” to continue generating large volumes of conversation on its channels.
INSIGHT
The same joke, if repeated over and over with memes, stops being funny.
IDEA
LOL NEVERENDING SHOW, is a real-time YouTube campaign based on the search queries of Italians that were translated into exclusive, extra, reactive and above all, unpublished content.
RESULTS
Brand Favorability: The campaign successfully amplified the LOL phenomenon, keeping the community's interest in the show alive over time and highlighting Prime Video's presence within the comedy show world.
ORGANIC VIEWS
Our original LOL content got over 12.6 million organic views, 1.3 million organic viewing hours, 400,000 interactions and 44,000 new channel subscribers.
ENGAGEMENT
The reach of the results generated a phenomenal growth rate compared to 2020: + 614% of the organic watch time, + 483% of engagement and + 485% of new subscribers.
