{"id":9879,"date":"2024-01-09T12:44:28","date_gmt":"2024-01-09T11:44:28","guid":{"rendered":"https:\/\/thisishello.com\/it\/?p=9879"},"modified":"2024-01-09T12:44:28","modified_gmt":"2024-01-09T11:44:28","slug":"conclude-con-gli-e-sport-con-i-ninjas-in-pyjamas-la-campagna-per-il-50-anniversario-di-fila","status":"publish","type":"post","link":"https:\/\/thisishello.com\/pt\/blog\/conclude-con-gli-e-sport-con-i-ninjas-in-pyjamas-la-campagna-per-il-50-anniversario-di-fila\/","title":{"rendered":"Conclude con gli e-sport con i Ninjas in Pyjamas la campagna per il 50\u00b0 anniversario di FILA"},"content":{"rendered":"\n

La campagna dedicata a celebrare i 50 anni dalla nascita dell\u2019F-Box, l’iconico logo FILA<\/a>, si conclude con un ultimo episodio dedicato al mondo degli e-sports.<\/p>\n\n\n\n

La campagna d\u00e0 una voce agli ambassador del brand, invitandoli a condividere la propria storia e ci\u00f2 che li motiva, a dimostrazione del fatto che la vittoria e i record non sono l\u2019unica cosa che conta \u2018Numbers are just numbers without love.\u2019 <\/p>\n\n\n\n

Dopo una carrellata di grandi atleti come Bj\u00f6rn Borg, Suzanne Schulting o Reinhold Messner, l\u2019ultimo episodio della campagna celebra lo spirito di squadra e d\u00e0 voce tanto alle nuove generazioni come alle nuove forme di sport, attraverso le parole dei Ninjas in Pyjamas<\/a>: una delle prime squadre di e-sport professionale al mondo, nata in Svezia nei primi anni 2000. Quando i NIP hanno iniziato a giocare gli esports non esistevano ancora, ma grazie alla passione dei ragazzi del team, e di altri come loro, oggi \u00e8 un’industria globale in rapida crescita. I NIP hanno cambiato le regole del gioco e hanno fatto s\u00ec che gli e-sport diventassero mainstream. La loro passione e perseveranza incarna perfettamente la filosofia di FILA.<\/p>\n\n\n\n

Video di campagna disponibile <\/strong>qui<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

“Con questa importante partnership vogliamo guardare al futuro di FILA, alle nuove generazioni e alla ridefinizione del concetto stesso di Sport, portando avanti lo spirito di coraggio e audacia che ha sempre contraddistinto FILA<\/em>“, afferma Luca Bertolino, Responsabile Marketing Strategico Globale FILA<\/strong>.<\/p>\n\n\n\n

Per la campagna, FILA ha collaborato con Hello<\/a>, l’agenzia creativa del gruppo Plus Company<\/a>.
“Gli utenti, oggi, vogliono ritrovare nei brand che amano i propri interessi e passioni ed \u00e8 per questo che qualsiasi brand che desideri rimanere rilevante deve essere capace di intercettare e dialogare con le community pi\u00f9 affini al proprio universo valoriale. In particolare, per un brand da sempre attento all\u2019innovazione come FILA, gamers e appassionati di esport rappresentano una preziosa occasione di connettersi con una community sempre pi\u00f9 numerosa e appassionata, che sta facendo evolvere il concetto di sport.”<\/em> – Cristina Urban, Strategy Director di Hello<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Attraverso il messaggio “Numbers are just numbers without love”, il brand globale di abbigliamento sportivo e per il tempo libero incoraggia tutti a dedicarsi a ci\u00f2 che amano.<\/p>\n","protected":false},"author":1008,"featured_media":9880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_author_name_metafield":"","_author_role_metafield":"","footnotes":""},"insight-types":[45],"topics":[11],"countries":[30],"class_list":["post-9879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","insight-type-press-release","topic-clienti","country-italia"],"yoast_head":"\nConclude con gli e-sport con i Ninjas in Pyjamas la campagna per il 50\u00b0 anniversario di FILA - Hello PT<\/title>\n<meta name=\"description\" content=\"Attraverso il messaggio "Numbers are just numbers without love", il brand globale di abbigliamento sportivo e per il tempo libero incoraggia tutti a 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