{"id":9771,"date":"2023-11-20T14:24:45","date_gmt":"2023-11-20T13:24:45","guid":{"rendered":"https:\/\/thisishello.com\/it\/?p=9771"},"modified":"2023-11-20T14:24:45","modified_gmt":"2023-11-20T13:24:45","slug":"2023-clio-sports-awards-hello-si-aggiudica-3-argenti-con-a-light-that-never-fades-per-a-c-milan","status":"publish","type":"post","link":"https:\/\/thisishello.com\/pt\/blog\/2023-clio-sports-awards-hello-si-aggiudica-3-argenti-con-a-light-that-never-fades-per-a-c-milan\/","title":{"rendered":"2023 Clio Sports Awards: Hello si aggiudica 3 argenti con A Light That Never Fades per A.C Milan"},"content":{"rendered":"\n<p><a href=\"https:\/\/thisishello.it\/\">Hello<\/a> \u00e8 orgogliosa di annunciare la vittoria di tre argenti all\u2019edizione 2023 dei <strong>Clio Sports Awards, <\/strong>che ogni anno celebra il meglio nella pubblicit\u00e0 sportiva in tutto il mondo, con la campagna <strong>A Light That Never Fades <\/strong>realizzata per A.C Milan in occasione del Derby contro l\u2019Inter.<\/p>\n\n\n\n<p>La campagna \u00e8 arrivata seconda nelle seguenti categorie:<strong> Out of Home<\/strong>, che include tutte le campagne di grandi formati che hanno l\u2019obiettivo di raggiungere il consumatore durante gli spostamenti in citt\u00e0, <strong>Direct<\/strong>, che include la comunicazione one-to-one tra un brand e il target di riferimento per generare una specifica azione da parte del target stesso, e <strong>Fan Engagement<\/strong>, che include le execution creative che comunicano e interagiscono con il tifoso o una fan base con l\u2019obiettivo di fidelizzarlo.<\/p>\n\n\n\n<p>Per i tifosi di calcio la casa \u00e8 un luogo dove la passione per la propria squadra vive ogni giorno, incessantemente. Per questo motivo, in occasione del Derby contro l&#8217;Inter, il Milan ha trasformato le case dei tifosi in una silenziosa, ma potente, dichiarazione di sostegno alla squadra. Nei giorni precedenti il Derby, AC Milan ha distribuito lampadine rosse ai tifosi durante la partita di calcio Milan-Lazio, a Casa Milan e nei Milan Store. Tutti sono stati invitati a illuminare le proprie case con le luci colorate di rosso, che insieme al nero delle notti prima delle semifinali di UCL, hanno colorato i cieli di rosso e nero.<\/p>\n\n\n\n<p>Per consentire a tutti i tifosi del mondo di partecipare a questo rito, la societ\u00e0 calcistica ha pubblicato su Youtube un video totalmente rosso da trasmettere sui propri dispositivi per illuminare le case con la passione rossonera.<\/p>\n\n\n\n<p>Il brand ha inoltre illuminato edifici iconici in tutto il mondo, a partire da Milano con un\u2019installazione in Duomo, lo Stadio San Siro, l&#8217;Istituto dei Ciechi, il Milano Convention Center MICO, il quartier generale di Wefox Italia e Mansutti, il quartier generale del Banco BPM, fino al quartier generale di Puma a Herzogenaurach e il Burj Khalifa a Dubai per dare ancora pi\u00f9 visibilit\u00e0 alla campagna. Gli edifici illuminati di rosso in tutto il mondo si sono uniti ai cieli notturni e neri per dare vita ai leggendari colori del brand.<\/p>\n\n\n\n<p><em>\u201c<\/em><em>Aver supportato A.C. Milan in una campagna multicanale globale che ha permesso di trasformare l&#8217;intera citt\u00e0 di Milano, e non solo, in un OOH collettivo, \u00e8 per noi una grande soddisfazione. L\u2019attivazione ha generato un engagement di oltre 6,5 milioni in tutto il mondo, su tutte le piattaforme digitali. Un successo trasversale confermato anche dai 3 argenti ottenuti in una manifestazione internazionale come quella dei Clio Sport Awards, non pu\u00f2 che renderci particolarmente orgogliosi<\/em><em>\u201d <\/em><strong>Sara De Mattia, Managing Director Hello<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019agenzia del Gruppo Plus Company si \u00e8 aggiudicata il podio nelle categorie Out Of Home, Direct e Fan Engagement con la campagna realizzata in occasione del Derby Milan &#8211; 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