{"id":9447,"date":"2023-03-15T16:00:50","date_gmt":"2023-03-15T14:00:50","guid":{"rendered":"https:\/\/thisishello.it\/?p=9447"},"modified":"2023-03-15T16:00:50","modified_gmt":"2023-03-15T14:00:50","slug":"hasbro-affida-ad-hello-la-gestione-del-profilo-instagram-cluedo-per-il-mercato-italiano-strong","status":"publish","type":"post","link":"https:\/\/thisishello.com\/pt\/blog\/hasbro-affida-ad-hello-la-gestione-del-profilo-instagram-cluedo-per-il-mercato-italiano-strong\/","title":{"rendered":"Hasbro affida ad Hello la gestione del profilo Instagram Cluedo per il mercato italiano"},"content":{"rendered":"\n<p><a href=\"https:\/\/products.hasbro.com\/it-it\"><strong>Hasbro<\/strong><\/a>, societ\u00e0 leader a livello mondiale nella produzione di giochi e articoli per l\u2019intrattenimento e il tempo libero di bambini e famiglie, ha scelto di affidarsi a<strong> <\/strong><a href=\"https:\/\/thisishello.it\/\"><strong>Hello<\/strong><\/a><strong>, <\/strong>creative agency del gruppo <a href=\"https:\/\/www.pluscompany.com\/\">Plus Company<\/a>, per dare il via alla comunicazione social in Italia del proprio brand <strong>Cluedo<\/strong>, tra i giochi da tavolo investigativi pi\u00f9 famosi all\u2019interno del mercato dei giocatori casual.<\/p>\n\n\n\n<p>La partnership, della durata di 12 mesi, prevede la <strong>definizione del framework strategico <\/strong>e della <strong>direzione creativa<\/strong>, lo <strong>sviluppo di asset di comunicazione<\/strong>, lo <strong>studio della visual identity<\/strong> per i social del brand e la <strong>gestione delle collaborazioni con i talent<\/strong>.<\/p>\n\n\n\n<p><em>\u201cPer noi lavorare con Hasbro, e in particolare con un brand come Cluedo, \u00e8 entusiasmante sia come professionisti nell\u2019advertising sia come fan nella vita personale. Cluedo e tutto l\u2019universo Hasbro appartengono non solo all\u2019immaginario collettivo intergenerazionale, ma sono anche al centro di un trend che vede un rinnovato e sempre pi\u00f9 rilevante interesse per il mondo del gaming. La nostra expertise nell\u2019intrattenimento in tutte le sue accezioni si concretizza in questo caso in una delle sfumature che preferiamo: creare un circolo virtuoso tra online e IRL entertainment.<\/em>\u201d <strong>Sara De Mattia, Business Director di Hello.<\/strong><\/p>\n\n\n\n<p>\u201c<em>Essere distintivi in un mercato in continua evoluzione come quello dei giochi da tavolo non \u00e8 una sfida semplice da affrontare, ma siamo convinti che la strada intrapresa con Hello possa portare un brand super iconico per Hasbro come Cluedo, ad essere riconosciuto da un\u2019audience sempre pi\u00f9 vasta ed esigente, che richiede un\u2019esperienza sempre pi\u00f9 ricca di narrativa e immersiva. Mettere al centro i nostri utenti e fan, co-creare con loro contenuto e puntare sul senso di community sono i pillar alla base della strategia di brand<\/em>\u201d <strong>Viola Modugno, Senior Brand Manager Hasbro Gaming, Monopoly e Avalon Hill di Hasbro<\/strong><\/p>\n\n\n\n<p>Il team che segue <strong>HASBRO<\/strong> \u00e8 composto da:<br><br>Nicol\u00f2 Altizio: Group Account Director<br>Elisa Mendicino: Account Manager<br>Gabriele Naia: Strategy Director<br>Davide Lippolis: Strategist<br>Marco Vigan\u00f2: Creative Director<br>Silvia Ferrari: Editor<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello supporter\u00e0 Hasbro nello sviluppo strategico-creativo del canale Instagram del brand Cluedo.<\/p>\n","protected":false},"author":1008,"featured_media":9450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_author_name_metafield":"","_author_role_metafield":"","footnotes":""},"insight-types":[45],"topics":[11],"countries":[30],"class_list":["post-9447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","insight-type-press-release","topic-clienti","country-italia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hasbro affida ad Hello la gestione del profilo Instagram Cluedo per il mercato italiano - Hello PT<\/title>\n<meta name=\"description\" content=\"Hello supporter\u00e0 Hasbro nello sviluppo strategico-creativo del canale Instagram del brand Cluedo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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