{"id":9427,"date":"2022-05-06T17:12:00","date_gmt":"2022-05-06T15:12:00","guid":{"rendered":"https:\/\/thisishello.it\/?p=9427"},"modified":"2022-05-06T17:12:00","modified_gmt":"2022-05-06T15:12:00","slug":"youtube-works-awards-2022-hello-vince-il-grand-prix-insieme-a-prime-video","status":"publish","type":"post","link":"https:\/\/thisishello.com\/pt\/blog\/youtube-works-awards-2022-hello-vince-il-grand-prix-insieme-a-prime-video\/","title":{"rendered":"Youtube Works awards 2022: hello vince il grand prix insieme a prime video"},"content":{"rendered":"\n<p><strong>La campagna \u201c<\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=7WdUjpu5OdM&amp;t=1s\"><strong>LOL Neverending Show<\/strong><\/a><strong>\u201d, realizzata da Hello insieme a Prime Video, vince la categoria \u201cStory builder\u201d e il Grand Prix&nbsp; <\/strong>nella prima edizione italiana degli<strong> YouTube Works Awards <\/strong>che si sono tenuti ieri sera alla Triennale di Milano.<strong> <\/strong>Gli awards di YouTube, in partnership con Art Directors Club Italiano (ADCI), celebrano e premiano i lavori creativi pi\u00f9 efficaci e innovativi che si sono distinti sulla piattaforma nell\u2019ultimo anno.&nbsp;<\/p>\n\n\n\n<p>\u201cLOL Neverending Show\u201d rivisita gli sketch e le barzellette di \u201cLOL &#8211; Chi Ride \u00e8 Fuori\u201d, il reality show comico di Prime Video diventato un fenomeno virale. Grazie a contenuti inediti, prodotti in tempo reale sulla base delle query di ricerca delle persone su Google, la campagna ha dimostrato come una barzelletta, anche se raccontata pi\u00f9 volte, pu\u00f2 continuare a far ridere, incrementando il successo del programma.<\/p>\n\n\n\n<p>In sole 2 settimane, i contenuti di \u201cLOL Neverending Show\u201d hanno raccolto 12,6 milioni di visualizzazioni organiche, 1,3 milioni di ore di visualizzazione organiche, 44 mila nuovi iscritti al canale, oltre a 97,5M di impression, segnando in modo significativo le performance del canale YouTube di Prime Video.<\/p>\n\n\n\n<p>\u201c<em>Abbiamo iniziato a collaborare con Prime Video nel 2019 e in questi 3 anni abbiamo sviluppato una partnership che ha tutte le migliori caratteristiche per essere definita tale: fiducia, trasparenza, passione e ambizione<\/em>\u201d, commenta <strong>Sara De Mattia, Business Director di Hello<\/strong>. \u201c<em>Ogni giorno ci mettiamo alla prova con lo studio, l\u2019ideazione, la creazione e la distribuzione di prodotti editoriali e campagne creative in grado di instaurare e nutrire una relazione con le persone che valga davvero il tempo e l\u2019attenzione che scelgono di dedicarci. \u2018LOL Neverending Show&#8217; ne \u00e8 forse l\u2019esempio perfetto. Siamo felicissimi di questo riconoscimento ma soprattutto grati al team di professionisti che lo ha reso possibile.<\/em>\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campagna \u201cLOL Neverending Show\u201d, realizzata da Hello insieme a Prime Video, vince la categoria \u201cStory builder\u201d e il Grand Prix  nella prima edizione italiana degli YouTube Works Awards che si sono tenuti ieri sera alla Triennale di Milano.<\/p>\n","protected":false},"author":1008,"featured_media":9429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_author_name_metafield":"","_author_role_metafield":"","footnotes":""},"insight-types":[45],"topics":[14],"countries":[30],"class_list":["post-9427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","insight-type-press-release","topic-corporate","country-italia"],"yoast_head":"<!-- This site is optimized with the Yoast 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