{"id":9879,"date":"2024-01-09T12:44:28","date_gmt":"2024-01-09T11:44:28","guid":{"rendered":"https:\/\/thisishello.com\/it\/?p=9879"},"modified":"2025-05-07T16:10:54","modified_gmt":"2025-05-07T14:10:54","slug":"fila-celebra-gli-e-sport-con-i-ninjas-in-pyjamas-per-i-50-anni-dellf-box","status":"publish","type":"post","link":"https:\/\/thisishello.com\/it\/blog\/fila-celebra-gli-e-sport-con-i-ninjas-in-pyjamas-per-i-50-anni-dellf-box\/","title":{"rendered":"FILA celebra gli e-sport con i Ninjas in Pyjamas per i 50 anni dell\u2019F-Box"},"content":{"rendered":"\n<p>La campagna dedicata a celebrare i 50 anni dalla nascita dell\u2019F-Box, l&#8217;iconico logo<a href=\"https:\/\/www.fila.com\/\"> FILA<\/a>, si conclude con un ultimo episodio dedicato al mondo degli e-sports.<\/p>\n\n\n\n<p>La campagna d\u00e0 una voce agli ambassador del brand, invitandoli a condividere la propria storia e ci\u00f2 che li motiva, a dimostrazione del fatto che la vittoria e i record non sono l\u2019unica cosa che conta \u2018Numbers are just numbers without love.\u2019&nbsp;<\/p>\n\n\n\n<p>Dopo una carrellata di grandi atleti come Bj\u00f6rn Borg, Suzanne Schulting o Reinhold Messner, l\u2019ultimo episodio della campagna celebra lo spirito di squadra e d\u00e0 voce tanto alle nuove generazioni come alle nuove forme di sport, attraverso le parole dei <a href=\"https:\/\/www.instagram.com\/nipgaming\/\">Ninjas in Pyjamas<\/a>: una delle prime squadre di e-sport professionale al mondo, nata in Svezia nei primi anni 2000. Quando i NIP hanno iniziato a giocare gli esports non esistevano ancora, ma grazie alla passione dei ragazzi del team, e di altri come loro, oggi \u00e8 un&#8217;industria globale in rapida crescita. I NIP hanno cambiato le regole del gioco e hanno fatto s\u00ec che gli e-sport diventassero mainstream. La loro passione e perseveranza incarna perfettamente la filosofia di FILA.<\/p>\n\n\n\n<p><strong>Video di campagna disponibile <\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=ZH3PWl-nTE0\"><strong>qui<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p>&#8220;<em>Con questa importante partnership vogliamo guardare al futuro di FILA, alle nuove generazioni e alla ridefinizione del concetto stesso di Sport, portando avanti lo spirito di coraggio e audacia che ha sempre contraddistinto FILA<\/em>&#8220;, afferma <strong>Luca Bertolino, Responsabile Marketing Strategico Globale FILA<\/strong>.<\/p>\n\n\n\n<p>Per la campagna, FILA ha collaborato con <a href=\"https:\/\/thisishello.it\/\">Hello<\/a>, l&#8217;agenzia creativa del gruppo <a href=\"https:\/\/www.pluscompany.com\/\">Plus Company<\/a>.<br><em>&#8220;Gli utenti, oggi, vogliono ritrovare nei brand che amano i propri interessi e passioni ed \u00e8 per questo che qualsiasi brand che desideri rimanere rilevante deve essere capace di intercettare e dialogare con le community pi\u00f9 affini al proprio universo valoriale. In particolare, per un brand da sempre attento all\u2019innovazione come FILA, gamers e appassionati di esport rappresentano una preziosa occasione di connettersi con una community sempre pi\u00f9 numerosa e appassionata, che sta facendo evolvere il concetto di sport.&#8221;<\/em> &#8211; <strong>Cristina Urban, Strategy Director di Hello<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una celebrazione dello spirito sportivo che guarda al futuro, tra passione, nuove forme di gioco e 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