{"id":9692,"date":"2023-11-02T15:28:15","date_gmt":"2023-11-02T13:28:15","guid":{"rendered":"https:\/\/thisishello.com\/it\/?p=9692"},"modified":"2025-05-02T23:59:04","modified_gmt":"2025-05-02T21:59:04","slug":"canta-tu-debutta-sui-social-con-hello-per-giochi-preziosi","status":"publish","type":"post","link":"https:\/\/thisishello.com\/it\/blog\/canta-tu-debutta-sui-social-con-hello-per-giochi-preziosi\/","title":{"rendered":"Canta Tu debutta sui social con Hello per Giochi Preziosi"},"content":{"rendered":"\n<p><a href=\"https:\/\/giochipreziosi.it\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Giochi&nbsp;Preziosi<\/strong><\/a><strong>&nbsp;<\/strong>ha scelto l\u2019approccio strategico e creativo di&nbsp;<a href=\"https:\/\/thisishello.it\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Hello<\/strong><\/a><strong>,&nbsp;<\/strong>creative agency del gruppo&nbsp;<a href=\"https:\/\/www.pluscompany.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Plus Company<\/strong><\/a><strong>,<\/strong>&nbsp;per l\u2019apertura e la gestione dei canali social dell\u2019 iconico karaoke da casa,&nbsp;<strong>Canta Tu<\/strong>, in occasione del lancio del nuovo modello.<\/p>\n\n\n\n<p>La partnership riguarda la comunicazione digital di&nbsp;Giochi&nbsp;Preziosi&nbsp;e in particolare il lancio dei canali social di Canta tu attraverso una strategia editoriale ad hoc che fa leva sull\u2019effetto liberatorio del cantare al Karaoke con Canta tu, la comunicazione si avvarr\u00e0 anche della collaborazione con una rosa di content creator afferenti al mondo della musica, ma non solo. Hello si occuper\u00e0 anche della consulenza strategica in ambito media, nonch\u00e9 della creativit\u00e0 e produzione di progetti speciali.&nbsp;L\u2019obiettivo \u00e8 quello di creare una piattaforma di comunicazione digitale multi-channel per incrementare l\u2019awareness di Canta Tu e creare una community ad hoc attraverso i contenuti rilevanti.&nbsp;Nei contenuti per il lancio dei canali sono coinvolti i brand ambassador Gigi D\u2019Alessio, Pio e Amedeo, che hanno realizzato una serie di contenuti ad hoc per i canali social Canta tu.<\/p>\n\n\n\n<p><em>\u201cSiamo molto contenti perch\u00e9 la collaborazione con Canta tu ci d\u00e0 la possibilit\u00e0 di mettere a disposizione le nostre competenze e creativit\u00e0 per un brand che ha fatto la storia della cultura POP italiana \u201d&nbsp;<\/em>&nbsp;<strong>Sara De Mattia, Managing Director di Hello.<\/strong><\/p>\n\n\n\n<p><em>\u201cCon la comunicazione social vogliamo ispirare i nostri utenti a uscire dagli schemi e a sentirsi liberi di esprimersi cantando a squarciagola con Canta tu.\u201d&nbsp;<\/em>&nbsp;<strong>Eleonora&nbsp;Preziosi, Head of Social, Influence &amp; Celebrities di&nbsp;Giochi&nbsp;Preziosi.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una strategia pop e multi-canale per far cantare e connettere le nuove community digitali.<\/p>\n","protected":false},"author":1008,"featured_media":9757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_author_name_metafield":"","_author_role_metafield":"","footnotes":""},"insight-types":[7859],"topics":[7871],"countries":[7813],"class_list":["post-9692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","insight-type-press-release","topic-clienti","country-italia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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