{"id":9478,"date":"2023-04-03T10:45:26","date_gmt":"2023-04-03T08:45:26","guid":{"rendered":"https:\/\/thisishello.it\/?p=9478"},"modified":"2025-05-03T00:09:56","modified_gmt":"2025-05-02T22:09:56","slug":"giovani-leoni-2023-due-talenti-di-hello-premiati-nella-categoria-digital","status":"publish","type":"post","link":"https:\/\/thisishello.com\/it\/blog\/giovani-leoni-2023-due-talenti-di-hello-premiati-nella-categoria-digital\/","title":{"rendered":"Giovani Leoni 2023: due talenti di Hello premiati nella categoria Digital"},"content":{"rendered":"\n
\"\"
Maria Angela Mandica e Lorenzo Canazza<\/figcaption><\/figure>\n\n\n\n

 Hello<\/a>, agenzia creativa del gruppo Plus Company<\/a>, \u00e8 orgogliosa di annunciare la vittoria di due dei propri talenti nella categoria Digital <\/strong>dei Giovani Leoni<\/strong>, il contest dedicato ai creativi Under 30: Maria Angela Mandica, Senior Art Director, <\/strong>e Lorenzo Canazza, Senior Creative<\/strong>.<\/p>\n\n\n\n

Lorenzo Canazza, classe \u201893, a seguito della Laurea in Comunicazione, Media e Pubblicit\u00e0 alla IULM ha iniziato il proprio percorso professionale in Barabino&Partners, per poi proseguire in Simple Agency, We Are Social Milano e MullenLowe Dubai,  approdando nel 2022 in Hello.<\/p>\n\n\n\n

Maria Angela Mandica, classe \u201892, a seguito della Laurea alla NABA e del Master al Politecnico inizia il proprio percorso professionale come Art Director in LEAGAS DELANEY per poi proseguire in HI! COMUNICAZIONE e A-TONO, BCUBE, approdando nel 2022 in Hello. <\/p>\n\n\n\n

Anche per l\u2019edizione 2023 le giovani coppie si sono sfidate per ideare e produrre, in totale autonomia e in tempi ristretti, una soluzione creativa ad uno o pi\u00f9 dei quattro brief presentati sul portale dell\u2019ADCI.<\/p>\n\n\n\n

La coppia di Hello ha seguito il brief di Flying Angels<\/a>: l\u2019unica organizzazione no profit al mondo specializzata nel trasporto aereo di bambini gravemente malati verso ospedali pronti ad accoglierli per interventi salvavita. L\u2019associazione ha richiesto di realizzare una campagna di Fundraising social che chieda agli italiani over 50 di valutare un lascito testamentario a favore di Flying Angels, evitando di suscitare emozioni non positive nel target di riferimento.<\/p>\n\n\n\n

Maria Angela e Lorenzo raccontano cos\u00ec la propria proposta: \u201cL\u2019idea dietro al nostro progetto PROFILE HEIRS nasce da un insight tristemente vero: Facebook, oltre a essere il social pi\u00f9 utilizzato dagli over 50, \u00e8 anche il cimitero pi\u00f9 grande al mondo. In questo contesto, i profili commemorativi sono utilizzati da amici e parenti solo per onorare il passato. La domanda che ci siamo fatti, per rispondere e ribaltare proprio la barriera esplicitata nel brief, \u00e8 stata: e se fossero utilizzati per celebrare la vita e il futuro di un bambino salvato proprio da queste persone grazie a un lascito testamentario? Grazie al progetto infatti vorremmo dare una seconda vita ai profili commemorativi dei donatori, celebrando e raccontando, proprio nel loro feed, la storia dei bambini salvati grazie al loro lascito testamentario. Per lanciare la campagna realizzeremo un takeover sul profilo di un celebre defunto. Il giovane paziente che \u201cerediter\u00e0\u201d il profilo pubblicher\u00e0 foto e video del suo percorso di cura, testimoniando come grazie al lascito testamentario abbia la possibilit\u00e0 di raccontare la sua storia e di avere un futuro. In questo modo chiunque aderir\u00e0 all\u2019iniziativa, potr\u00e0 comunicare i valori in cui crede anche dopo la propria morte.<\/em>\u201d<\/p>\n\n\n\n

\u201cSiamo felicissimi della vittoria di Maria Angela e Lorenzo. Siamo sicuri che, insieme agli altri talenti che si sono aggiudicati il premio Giovani Leoni per altre categorie, sapranno rappresentare al meglio l\u2019Italia alla Young Lions Competition, in occasione dell’edizione 2023 del Festival Internazionale della Creativit\u00e0 di Cannes.\u201d, <\/em>Sara De Mattia, Business Director Hello<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Maria Angela Mandica e Lorenzo Canazza premiati da ADCI per il progetto \u201cProfile Heirs\u201d.<\/p>\n","protected":false},"author":1008,"featured_media":9486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_author_name_metafield":"","_author_role_metafield":"","footnotes":""},"insight-types":[7859],"topics":[7862],"countries":[7813],"class_list":["post-9478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","insight-type-press-release","topic-corporate","country-italia"],"yoast_head":"\nGiovani Leoni 2023: due talenti di Hello premiati nella categoria Digital - Hello IT<\/title>\n<meta name=\"description\" content=\"Maria Angela Mandica e Lorenzo Canazza premiati da ADCI per il progetto \u201cProfile Heirs\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thisishello.com\/it\/blog\/giovani-leoni-2023-due-talenti-di-hello-premiati-nella-categoria-digital\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Giovani Leoni 2023: due talenti di Hello premiati nella categoria Digital - 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