{"id":10341,"date":"2025-10-20T14:53:23","date_gmt":"2025-10-20T12:53:23","guid":{"rendered":"https:\/\/thisishello.com\/es\/?post_type=case-study&#038;p=10341"},"modified":"2025-10-20T14:53:24","modified_gmt":"2025-10-20T12:53:24","slug":"ac-milan-a-light-that-never-fades","status":"publish","type":"case-study","link":"https:\/\/thisishello.com\/es\/case-study\/ac-milan-a-light-that-never-fades\/","title":{"rendered":"AC MILAN | A Light That Never Fades"},"content":{"rendered":"\n<article class=\"wp-block-luna-m01-hero m01 break-out\"><div class=\"overlay\"><\/div><figure class=\"m16__wrapper luna-video-player is-muted is-autoplay\"><img data-src=\"https:\/\/cdn.thisishello.wpenginepowered.com\/pt\/wp-content\/uploads\/sites\/7\/2025\/10\/cover-ac-milan-case-finale-first-single-frame-1-1024x576-1.jpg\" alt=\"\" class=\"m16__fallback-image lazy\"\/><video muted loop autoplay playsinline class=\"m16__video lazy\" id=\"video__6a9c9160-5963-4633-9ab6-1232ebc69234\" poster=\"https:\/\/cdn.thisishello.wpenginepowered.com\/pt\/wp-content\/uploads\/sites\/7\/2025\/10\/cover-ac-milan-case-finale-first-single-frame-1-1024x576-1.jpg\"><source type=\"video\/mp4\" data-src=\"https:\/\/d1inavtpa1pyj4.cloudfront.net\/it\/wp-content\/uploads\/sites\/3\/2023\/12\/AC-MILAN_CASE_16-9_FINALE_15-MB.mp4\"\/><\/video><figcaption class=\"m16__caption\"><div class=\"video-progress\" aria-hidden=\"true\"><span class=\"video-progress__value\"><\/span><\/div><div class=\"video-buffer\" aria-hidden=\"true\"><span class=\"video-buffer__value\"><\/span><\/div><div class=\"video-controls\"><button type=\"button\" class=\"video-control__button video-control__button--play\"><span class=\"video-control__icon--play\" aria-hidden=\"true\"><svg class=\"svg-icon svg-icon--ico_play\" role=\"img\" aria-hidden=\"true\"><use href=\"#sprite-ico_play\"><\/use><\/svg><\/span><span class=\"video-control__icon--pause\" aria-hidden=\"true\"><svg class=\"svg-icon svg-icon--ico_pause\" role=\"img\" aria-hidden=\"true\"><use href=\"#sprite-ico_pause\"><\/use><\/svg><\/span><span class=\"screen-reader-text\">Click to toggle playback<\/span><\/button><button type=\"button\" class=\"video-control__button video-control__button--volume\"><span class=\"video-control__icon--volume\" aria-hidden=\"true\"><svg class=\"svg-icon svg-icon--ico_volume\" role=\"img\" aria-hidden=\"true\"><use href=\"#sprite-ico_volume\"><\/use><\/svg><\/span><span class=\"video-control__icon--muted\" aria-hidden=\"true\"><svg class=\"svg-icon svg-icon--ico_muted\" role=\"img\" aria-hidden=\"true\"><use href=\"#sprite-ico_muted\"><\/use><\/svg><\/span><span class=\"screen-reader-text\">Click to toggle volume<\/span><\/button><button type=\"button\" class=\"video-control__button video-control__button--fullscreen\"><span class=\"video-control__icon--fullscreen\" aria-hidden=\"true\"><svg class=\"svg-icon svg-icon--ico_fullscreen\" role=\"img\" aria-hidden=\"true\"><use href=\"#sprite-ico_fullscreen\"><\/use><\/svg><\/span><span class=\"screen-reader-text\">Click to toggle fullscreen<\/span><\/button><\/div><\/figcaption><\/figure><div class=\"slider_content\"><\/div><\/article>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":10344,"menu_order":0,"template":"","sectors":[54],"brands":[40],"markets":[31],"languages":[32],"class_list":["post-10341","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","sector-sport","brand-milan","market-italia","language-italiano"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AC MILAN | A Light That Never Fades - Hello ES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thisishello.com\/es\/case-study\/ac-milan-a-light-that-never-fades\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AC MILAN | A Light That Never Fades - Hello ES\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thisishello.com\/es\/case-study\/ac-milan-a-light-that-never-fades\/\" \/>\n<meta property=\"og:site_name\" content=\"Hello ES\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thisishelloit\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-20T12:53:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thisishello.com\/es\/wp-content\/uploads\/sites\/7\/2025\/10\/Hello_Website_ACMilan_Cover-opt.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"998\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thisishello.com\\\/es\\\/case-study\\\/ac-milan-a-light-that-never-fades\\\/\",\"url\":\"https:\\\/\\\/thisishello.com\\\/es\\\/case-study\\\/ac-milan-a-light-that-never-fades\\\/\",\"name\":\"AC MILAN | A Light That Never Fades - Hello ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thisishello.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thisishello.com\\\/es\\\/case-study\\\/ac-milan-a-light-that-never-fades\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thisishello.com\\\/es\\\/case-study\\\/ac-milan-a-light-that-never-fades\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thisishello.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/10\\\/Hello_Website_ACMilan_Cover-opt.jpg\",\"datePublished\":\"2025-10-20T12:53:23+00:00\",\"dateModified\":\"2025-10-20T12:53:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thisishello.com\\\/es\\\/case-study\\\/ac-milan-a-light-that-never-fades\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thisishello.com\\\/es\\\/case-study\\\/ac-milan-a-light-that-never-fades\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/thisishello.com\\\/es\\\/case-study\\\/ac-milan-a-light-that-never-fades\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thisishello.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/10\\\/Hello_Website_ACMilan_Cover-opt.jpg\",\"contentUrl\":\"https:\\\/\\\/thisishello.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/10\\\/Hello_Website_ACMilan_Cover-opt.jpg\",\"width\":1000,\"height\":998},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thisishello.com\\\/es\\\/case-study\\\/ac-milan-a-light-that-never-fades\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thisishello.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case studies\",\"item\":\"https:\\\/\\\/thisishello.com\\\/es\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"AC MILAN | A Light That Never Fades\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thisishello.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/thisishello.com\\\/es\\\/\",\"name\":\"Hello ES\",\"description\":\"This Is Hello\",\"publisher\":{\"@id\":\"https:\\\/\\\/thisishello.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thisishello.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thisishello.com\\\/es\\\/#organization\",\"name\":\"This is Hello\",\"url\":\"https:\\\/\\\/thisishello.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/thisishello.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thisishello.it\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/thisishello.it\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"This is Hello\"},\"image\":{\"@id\":\"https:\\\/\\\/thisishello.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thisishelloit\",\"https:\\\/\\\/www.instagram.com\\\/thisishelloit\",\"https:\\\/\\\/it.linkedin.com\\\/company\\\/thisishello\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AC MILAN | A Light That Never Fades - Hello ES","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thisishello.com\/es\/case-study\/ac-milan-a-light-that-never-fades\/","og_locale":"es_ES","og_type":"article","og_title":"AC MILAN | A Light That Never Fades - Hello ES","og_url":"https:\/\/thisishello.com\/es\/case-study\/ac-milan-a-light-that-never-fades\/","og_site_name":"Hello ES","article_publisher":"https:\/\/www.facebook.com\/thisishelloit","article_modified_time":"2025-10-20T12:53:24+00:00","og_image":[{"width":1000,"height":998,"url":"https:\/\/thisishello.com\/es\/wp-content\/uploads\/sites\/7\/2025\/10\/Hello_Website_ACMilan_Cover-opt.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thisishello.com\/es\/case-study\/ac-milan-a-light-that-never-fades\/","url":"https:\/\/thisishello.com\/es\/case-study\/ac-milan-a-light-that-never-fades\/","name":"AC MILAN | A Light That Never Fades - Hello ES","isPartOf":{"@id":"https:\/\/thisishello.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thisishello.com\/es\/case-study\/ac-milan-a-light-that-never-fades\/#primaryimage"},"image":{"@id":"https:\/\/thisishello.com\/es\/case-study\/ac-milan-a-light-that-never-fades\/#primaryimage"},"thumbnailUrl":"https:\/\/thisishello.com\/es\/wp-content\/uploads\/sites\/7\/2025\/10\/Hello_Website_ACMilan_Cover-opt.jpg","datePublished":"2025-10-20T12:53:23+00:00","dateModified":"2025-10-20T12:53:24+00:00","breadcrumb":{"@id":"https:\/\/thisishello.com\/es\/case-study\/ac-milan-a-light-that-never-fades\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thisishello.com\/es\/case-study\/ac-milan-a-light-that-never-fades\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/thisishello.com\/es\/case-study\/ac-milan-a-light-that-never-fades\/#primaryimage","url":"https:\/\/thisishello.com\/es\/wp-content\/uploads\/sites\/7\/2025\/10\/Hello_Website_ACMilan_Cover-opt.jpg","contentUrl":"https:\/\/thisishello.com\/es\/wp-content\/uploads\/sites\/7\/2025\/10\/Hello_Website_ACMilan_Cover-opt.jpg","width":1000,"height":998},{"@type":"BreadcrumbList","@id":"https:\/\/thisishello.com\/es\/case-study\/ac-milan-a-light-that-never-fades\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thisishello.com\/es\/"},{"@type":"ListItem","position":2,"name":"Case studies","item":"https:\/\/thisishello.com\/es\/case-studies\/"},{"@type":"ListItem","position":3,"name":"AC MILAN | A Light That Never Fades"}]},{"@type":"WebSite","@id":"https:\/\/thisishello.com\/es\/#website","url":"https:\/\/thisishello.com\/es\/","name":"Hello ES","description":"This Is Hello","publisher":{"@id":"https:\/\/thisishello.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thisishello.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/thisishello.com\/es\/#organization","name":"This is Hello","url":"https:\/\/thisishello.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/thisishello.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/thisishello.it\/wp-content\/uploads\/2023\/01\/android-chrome-512x512-1.png","contentUrl":"https:\/\/thisishello.it\/wp-content\/uploads\/2023\/01\/android-chrome-512x512-1.png","width":512,"height":512,"caption":"This is Hello"},"image":{"@id":"https:\/\/thisishello.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thisishelloit","https:\/\/www.instagram.com\/thisishelloit","https:\/\/it.linkedin.com\/company\/thisishello"]}]}},"featured_image_mobile_url":"https:\/\/thisishello.com\/es\/wp-content\/uploads\/sites\/7\/2025\/10\/Hello_Website_ACMilan_Cover-opt-375x374.jpg","featured_image_tablet_url":"https:\/\/thisishello.com\/es\/wp-content\/uploads\/sites\/7\/2025\/10\/Hello_Website_ACMilan_Cover-opt-768x766.jpg","featured_image_large_url":"https:\/\/thisishello.com\/es\/wp-content\/uploads\/sites\/7\/2025\/10\/Hello_Website_ACMilan_Cover-opt.jpg","featured_image_full_url":"https:\/\/thisishello.com\/es\/wp-content\/uploads\/sites\/7\/2025\/10\/Hello_Website_ACMilan_Cover-opt.jpg","alt_text":"","image_width":1000,"image_height":998,"primary_sector":{"term_id":54,"name":"Sport","slug":"sport","term_group":0,"term_taxonomy_id":54,"taxonomy":"sector","description":"","parent":0,"count":2,"filter":"raw"},"primary_brand":{"term_id":40,"name":"Milan","slug":"milan","term_group":0,"term_taxonomy_id":40,"taxonomy":"brand","description":"","parent":0,"count":1,"filter":"raw"},"primary_market":{"term_id":31,"name":"Italia","slug":"italia","term_group":0,"term_taxonomy_id":31,"taxonomy":"market","description":"","parent":0,"count":3,"filter":"raw"},"_links":{"self":[{"href":"https:\/\/thisishello.com\/es\/wp-json\/wp\/v2\/case-studies\/10341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thisishello.com\/es\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/thisishello.com\/es\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":0,"href":"https:\/\/thisishello.com\/es\/wp-json\/wp\/v2\/case-studies\/10341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thisishello.com\/es\/wp-json\/wp\/v2\/media\/10344"}],"wp:attachment":[{"href":"https:\/\/thisishello.com\/es\/wp-json\/wp\/v2\/media?parent=10341"}],"wp:term":[{"taxonomy":"sector","embeddable":true,"href":"https:\/\/thisishello.com\/es\/wp-json\/wp\/v2\/sectors?post=10341"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/thisishello.com\/es\/wp-json\/wp\/v2\/brands?post=10341"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/thisishello.com\/es\/wp-json\/wp\/v2\/markets?post=10341"},{"taxonomy":"language","embeddable":true,"href":"https:\/\/thisishello.com\/es\/wp-json\/wp\/v2\/languages?post=10341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}